BDA PRINCIPALS

Founder/President
BRENDA S. BENCE

Brenda Bence, President of Brand Development Associates (BDA) InternationalBrenda S. Bence is an internationally-recognized branding expert, popular trainer, certified executive coach, dynamic speaker, and author of the award-winning How YOU™ Are Like Shampoo series of personal branding books and products and the recently released book Smarter Branding Without Breaking the Bank. Click here to see the Awards Brenda’s Books have won. 

Smarter Branding Without Breaking The Bank BookSmarter Branding Without Breaking The Bank Book Awards 1
Smarter Branding Without Breaking The Bank Book Awards 2

With an MBA from Harvard Business School, Brenda spent the first 20 years of her career building mega brands for Fortune 100 companies Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion-dollar businesses across four continents and almost 50 countries.

How You Are Like Shampoo Book How You Are Like Shampoo Book Awards

In 2002, Brenda left the corporate world and founded Brand Development Associates (BDA) International. Now doing business across 25 countries with offices in both the U.S. and Asia, BDA International provides training, coaching, and speaking services to clients located on six continents. BDA’s client list includes such powerhouse companies as Citibank, Credit Suisse, Danone International, Deutsche Bank, KFC, Kraft, Lilly, Mattel, Microsoft, National Starch, Sheraton Hotels, Standard Chartered Bank, Pizza Hut, and U.S. Department of State, just to name a few.

How YOU™ Are Like Shampoo for Job Seekers - Brand Yourself for Greater Job Search Success,Grand Prize Winner/Author of the Year - 2009 Best Beach Book Festival,Winner - Best Business Book in the 2009 Best Beach Book Festival

An avid writer, Brenda is the author of the award-winning How YOU™ Are Like Shampoo series of personal branding books as well as recently-released Smarter Branding Without Breaking the Bank. Brenda is a also a columnist who writes on executive coaching, leadership, and corporate & personal branding. She has written articles for, or been featured in, more than 300 media outlets around the world, including NBC TV, Reader’s Digest, Financial Times, Investor’s Business Daily, Entrepreneur Magazine, Kiplinger’s Personal Finance, SmartMoney, Cosmopolitan, TheStreet.com, and The Los Angeles Times. Brenda is also a frequent guest on radio and television shows.

How YOU™ Are Like Shampoo for College Graduate

Brenda sits on the boards of both public and private companies, as well as not-for-profit organizations. Having traveled to more than 70 countries, Brenda enjoys studying foreign languages and is a keen Mahjong player. Visit www.BrendaBence.com for more information.

The Power of Platform

Director
DANIEL JACKMAN

Daniel Jackman, Director of Brand Development Associates (BDA) InternationalAs a Director of Brand Development Associates International, Ltd., Daniel Jackman manages administration and business development for the company. Prior to joining BDA, Daniel held key financial positions for high growth companies with operations in several countries. During this time, he contributed to the significant growth of these organizations, including an MBO of a group of companies.

Daniel holds an MBA from the University of Chicago Graduate School of Business (now the Chicago Booth School of Business) and a Bachelor of Arts degree in Business Administration from Doane College. He is a Certified Management Accountant (CMA) and is Certified in Financial Management (CFM) with the Institute of Management Accountants.

A graduate of the Thai Institute of Directors, Daniel sits on, and advises, Boards of private companies.  He has also been a member of the Board of Trustees of Doane College since 2007 for which he currently Chairs the Business and Audit Committee.

Having worked in the U.S., Europe, and across Asia, Daniel speaks a number of languages and enjoys swimming and mahjong.