Strategic Positioning & Communications College I ™
Is your advertising exciting or ho-hum? Ensure the success of your marketing team with this intensive 3-day course in what makes advertising truly “great.”
You’ll benefit from Brenda and her colleagues’ 25+ years of marketing and branding experience with companies like Procter & Gamble and Bristol-Myers Squibb.
You and your team will:
- Learn how to position your brand at the top.
- Determine what your customers truly need from your brand or business.
- Identify and carefully define your brand’s “real” target group.
- Identify your competitive framework beyond the standard way of thinking.
- Define your brand’s communications strategy from the standpoint of benefits, reasons why, and brand character.
- Develop strategies for advertising that really sells.
- Get experience actually brainstorming ideas for your next marketing campaign.
- Ensure a successful advertising development process from strategy to creative development.
- Develop new skills and ideas that can be put into practice the minute you walk out the door.
Don’t expect to just sit back and listen! This workshop is interactive and filled with real-life stories from a variety of well-known companies from all across the world. Each mini-lecture will be followed by specific exercises so that your teams get experience turning your good advertising campaigns into great advertising campaigns.
Available to 25-30 participants, this training is very popular and consistently gets high marks from participants.
Contact us today to learn how Strategic Positioning & Communications College I™ training can help you grow your business. Just call, email, or fill out our convenient contact form now!
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