Achieve Greater Success for YOU™ and Your Company Through Engaging Interactive Workshops with Brand Development Associates International, Ltd.

BDA’s strategic branding and marketing workshops are interactive and cover core topics that are customized for the specific needs of your company. These workshops will forever change the way you and your team look at branding and marketing, both for the company and for themselves as individuals. Founder Brenda S. Bence and the BDA team specialize in these areas of expertise:

BDA Helps Build Powerhouse Company and Product Brands

Corporate Branding:

  • Using her experience as a senior marketer and brander for well-known Fortune 100 companies like Procter & Gamble and Bristol-Myers Squibb, Brenda and BDA International’s Associates will show your team how to build powerhouse corporate brands that can dramatically improve your company’s bottom line.

Personal Branding:Develop Your Personal Brand: Who are “YOU™” - the Trademarked YOU?

  • As a Certified Executive Coach and internationally renowned expert and author on the topic of personal branding, Brenda will walk your team through a practical, step-by-step personal branding system, showing how to turn “you” into “YOU™” for better on-the-job success.

Corporate & Personal Branding:

  • Combining these unique qualifications, Brenda and the BDA International Associates will make clear to your team how the success of your company’s brand largely depends on each of their personal brands.

One of the best and most relevant workshops I’ve attended in the past 2 years. Not only will it benefit my work, but also my life.end quote
Lanchana Thadtanone, Standard Chartered Bank
Read more training testimonials here.

Roll Up Your Sleeves!BDA International Marketing and Branding Workshops – Roll Up Your Sleeves

With BDA’s workshops, one thing is guaranteed: Participants don’t just sit back on the sidelines and watch. Each audience member is highly involved in the learning process. Your group will apply their new skills to exercises that represent the actual challenges they encounter on a day-to-day basis at your company.

Choose from Three Possibilities:

1) Product Marketing & Corporate Branding Workshops

Company and Product Branding Workshop Series – BDA International Based on years of experience solving global marketing issues, BDA’s team will work with trainees using real-life examples of marketing challenges from all around the world. What better way to learn than by solving actual problems that companies and brands have faced and solved? When you know what others have done to thrive and build powerhouse brands, you will walk away with a long list of business-building strategies to take your company and your brands to the top.


Click here to see a list of BDA’s corporate brand training courses.

2) Personal Branding Workshops

Personal Branding Workshop Series - BDA InternationalEvery person in your company is part of your marketing strategy and has a unique contribution to make. Helping to define and develop each individual’s personal brand will bring them a renewed sense of purpose in their jobs, better relationships with coworkers, and increased job satisfaction. When your team is committed to developing their own personal brands, they have renewed commitment to doing their best work for the company. The outcome is an improvement in the quality of your company’s products and services – and an increase in your company’s bottom line.
Click here to see a list of BDA’s personal brand training courses.

3) Corporate and Personal Branding – Combined Workshops

Personal and Corporate Branding Workshops – BDA International Why not combine BDA’s areas of expertise, and provide your team with a corporate brand / personal brand workshop? The connection between each employee’s personal brand and the success of your company’s brand cannot be minimized. If your employees’ personal brands are weak, your company’s brand will be weakened as well. Let BDA take your team through a complete training that increases employees’ awareness of the roles they play in the success of your products and services via each of their personal brands, as well as how the company’s brands and their personal brands are intrinsically linked. Click here to see a list of BDA’s Corporate and personal branding – Combined Workshops.

Custom Tailored for Your Company

Unique Marketing Strategies to Build Successful BrandsWhat more important takeaway can you have from a workshop than practical strategies that apply immediately to your company and your challenges? BDA’s trainings are tailored to your needs and apply directly to the specific circumstances of your business. Brenda S. Bence, Chief Training Officer, uses her humorous and thought-provoking style to give your team a plan of action to put into practice right away.

With your training over these years, we've managed to build a strong professional marketing team for KFC, and the brand is now growing very successfully.end quote
Waewkanee Assoratgoon, Marketing Director, KFC Thailand
Read more training testimonials here.

Choose Your Format and Topic

Most workshops can be structured in a way that works best for you and your teams:

  • Half-day courses
  • Full-day courses
  • Multi-day courses

Here are some of BDA’s most popular topics:

Corporate Branding/Marketing Workshops:BDA President, Brenda Bence, Leads a Strategic Product Branding Workshop

*In association with Brand Development Network International.

Personal Branding Workshops:

Corporate and Personal Brand Workshops Combined:

Marketing Training Lunch Series for Singapore-Based Clients:BDA Provides Effective Brand and Marketing Training Over Lunch (in Bangkok)

  • Two-hour lunch trainings – Choose from one to a series of 30 sessions and strengthen your team’s marketing knowledge, skills, and capabilities.


Top Reasons to Hire Brand Development Associates International for Corporate Brand or Personal Brand Training:

  • BDA’s trainings get you RESULTS. Its programs are immediately applicable to the work your teams are doing, so you will see outcomes as soon as your team heads back to the office.
  • BDA’s hands-on approach, using customized case studies, gives each participant “roll-up-your-sleeves” exercises that put theory instantly into action.
  • Brenda, Chief Training Officer, is an approachable but expert trainer with years of experience while maintaining the flexibility to adapt her programs to your specific needs.
  • BDA comes to you, saving you the time and money of sending your group elsewhere.
  • Every member of your team participates in the trainings, using a variety of different methodologies to get trainees collaborating. In this way, you can be sure that the learning “sticks.”
  • Brenda and the BDA team are easy to work with, enthusiastic about branding, and have an entertaining style that engages each participant.
  • BDA’s programs can be customized to fit your schedule and budget.
  • BDA’s workshop topics can span from a half-day to multiple days, depending upon the depth and breadth into each topic that you desire.
  • BDA has trained high-profile companies across dozens of countries and 4 continents.

Brenda has marketing in her blood! If anyone would have even half of her passion for marketing, then they would not only be more successful in their professional and business life but also in their personal life. Brenda’s Smarter Branding Without Breaking the Bank workshop is a must, not only for marketing people but for all who can apply it to their everyday life at work. The day was full of revelations! I will now enjoy using these new skills in my work.end quote
Dr. Puntipa Vichiensanth, Bristol-Myers Squibb
Read more training testimonials here.

Contact us today to learn how BDA’s workshops can increase your company’s profile and bottom line. Just call, email, or fill out our convenient contact form now!

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