Who Are YOU™? Crafting
Your Personal Brand at Work
Do you or your team members
ever think of yourself as a brand? In this program,
Brenda will teach your group how to craft
distinctive “Personal Brand Statements” using the
same core elements that successful brands have used
all around the world. Brenda then illuminates the
five core activities we all do every day that make
up our own Personal Brand “Marketing Plans.” Lastly,
Brenda leads participants through exercises to
uncover proven “Personal Brand Busters™” that should
be avoided in order to successfully communicate your
Personal Brand in the workplace.
Available formats: One- or
Two-day workshop.
Marketing on a
Shoestring Budget
No matter how large or
small your organization, if you find yourself
saying, “I can’t market effectively because I don’t
have enough money, enough people, enough time,….”,
then this topic is for you. Brenda will share with
participants the five existing assets every
company already has that you can begin to use
immediately to effectively market your business,
organization, service, or brand for low cost
or no cost at all. You’ll walk away with
dozens of inexpensive or free marketing ideas to
unleash the grow potential of your business or
brand.
Available formats: One- or
Two-day workshop.
Power PositioningAssuring your business,
brand, or portfolio of brands has distinctive and
own-able positioning(s) is absolutely critical to
business success. This intensive 2-3 days session
involves working with the client’s business, brand,
or portfolio of brands to create more competitive
and sustainable positioning(s). This session can
include a combination of 10-15 managers, agency, and
client team members. This session can be customized
to the needs of your business, brand, or portfolio
of brands.
Strategic Positioning
& Communications College ITM
Marketing teams benefit from focused review of critical marketing fundamentals. This comprehensive,
3-day overview course covers the key components of
what it takes to get really great advertising: an
overview of positioning, exploration of customer
needs, target group identification, competitive
framework, brand strategy (benefit, reason why,
brand character), advertising strategy, campaign
ideas, and the advertising development process from
strategy to creative development. The course uses
illustrative cases from a variety of companies and
is very ‘hands-on,’ combining mini-lectures with
participant involvement in exercises. This course
receives consistent top marks from trainees as being
particularly useful to their day-to-day marketing
work. For 25-30 participants.*
Strategic Positioning &
Communications College IITM
This 3-day course - called the “Graduate” course -
picks up where College I left off, with the critical
process step of the Campaign Idea, and progresses
through storyboard and/or print layout development
to production. It provides clients with advanced
techniques in assessing and coaching the development
of advertising for broadcast and print media. The
course uses extensive examples and includes heavy
role-playing. For 25-30 participants.*
To enquire about any of
the above programs or to discuss a customized
program, please contact BDA International at
info@bda-intl.com.
* These courses are offered in conjunction with
Brand Development Network International.
