Speaking

Need an engaging speaker for an upcoming meeting, convention, or gathering? Brenda S. Bence, President of Brand Development Associates International, is a professional speaker who captivates audiences with her engaging sense of humor and thought-provoking programs, presentations and seminars.

Brenda presents regularly at corporate meetings, conferences, and conventions, on a variety of motivational and brand-related topics.
 

Here are some of Brenda’s most popular programs:
 

• “Who Are YOU^TM? Crafting Your Personal Brand at Work”

 This dynamic and unique program highlights and illustrates the benefits of thinking of yourself as a distinctive brand – a Personal Brand called ‘YOU™.’ Based on decades of experience crafting brand positioning statements and building effective marketing plans for dozens of well-known brands across the world, Brenda takes the audience neck-deep into the fascinating world of branding to illustrate how the same six core elements that have built every famous and own-able “corporate” brand in the world can be directly applied to each one of us as individuals to craft a distinctive “personal brand” as well.

As with any great brand, it’s not just enough to know what you want to stand for – you must then use that knowledge to develop a powerhouse, actionable “Marketing Plan” that effectively communicates Your Personal Brand image - with focus and consistency – starting now. The audience will also learn how to avoid some typical at-work pitfalls that Brenda calls Personal Brand Busters™. “Enlightening!”

Available formats: Keynote address, half-day workshop, one- or two-day workshop.
 

In this dynamic and exciting program, Brenda will share dozens of proven ideas and real-live case studies for how to market your business, organization, services, or brand for low cost or no cost at all. No matter how large or small your organization, if you find yourself saying, “I can’t market effectively because I don’t have enough money, enough people, enough ….,” then this topic is for you. Brenda leads the audience through an empowering mind-shift change away from thinking about what they “don’t have” to focusing on the five core elements that every company does have that can help grow your customer base with virtually no funding. The audience will take away dozens of simple but incredibly effective steps to market their business or brand no matter how limited their marketing budget.

As one recent audience member put it: “I’m pumped! My head is reeling with all sorts of great ideas to market my business cheaply - I can’t wait to get started implementing them!”
 

• The Strategic Role of Humor in Advertising: Sex, Laughs & Video Tape

“I laughed a lot, I learned a lot!” is typical of the feedback received from this entertaining but educational talk. Based on a framework that explains the essentials elements of how to build a brand, Brenda uses examples of dozens of hilarious advertisements from countries all over the world to illustrate key points. A terrific team-building talk for multi-cultural groups, too – as the audience realizes how laughter is truly global!

Available formats: Keynote address or full-day workshop.

To hear a sample of Brenda speaking, click here.

To view testimonials click here.

Click here to read what clients have said about Brenda and her presentations