Founder/President

Brenda S. Bence is Founder and President of Brand Development Associates International, Ltd, an Asia-based firm that specializes in helping corporate clients, marketers, senior executives, and business managers build successful, growth-oriented Corporate & Personal Brands. This is achieved by offering Strategic Branding Training, Speaking, Coaching, and Consulting Services. In her 25-year career, Brenda has held key marketing positions for Procter & Gamble on three different continents – in the U.S., in Europe, and in Asia. During that time, Brenda contributed to the growth of many of P&G’s most well-known brands: Pantene, Vidal Sassoon Shampoo & Styling products, Head & Shoulders, and Pert/Wash & Go hair care products as well as Ariel, Tide, Cheer, and Gain Laundry Detergents.

Before starting up BDA International in 2002, Brenda held the position of Vice President International Marketing for Bristol-Myers Squibb’s Consumer Division – Mead Johnson – where she was responsible for the marketing function outside the U.S. Her responsibilities covered dozens of countries located across four continents including Greater China, Southeast Asia, South & Central America, Mexico, Canada and all of Europe. During this time, she oversaw the marketing of such brands as Enfamil, Sustagen, Alacta, and Choc-o-Milk.

Brenda benefits from considerable experience in all key aspects of branding and marketing, ranging from defining the optimal position for a brand or portfolio of brands... to launching new products into a new market... to developing consumer concepts and insights leading to business-building advertising development.

Brenda holds a Masters Degree in Business Administration from Harvard Business School, an Honorary Doctor of Laws degree and a Bachelor of Arts degree in English & French from Nebraska Wesleyan University. Brenda lives with her husband in Bangkok, Thailand where she is a Governor on the Board of the American Chamber of Commerce of Thailand and where she also sits on Board of Directors of Goodyear Thailand, a publicly traded company. Brenda is a member of the International Federation For Professional Speakers – IFFPS - and also a member of Asia Professional Speakers – APS. She is also a Certified Coach with Results™ Coaching Systems and has earned the Associate Certified Coach credential from the International Coach Federation.

An avid reader and writer, Brenda has traveled to over 60 countries, enjoys studying foreign languages, and is a keen Mahjong player. Her book on Personal Branding – How YOU™ Are Like Shampoo: The breakthrough Personal Branding System based on proven big-brand marketing methods to help you earn more, do more, and be more at work – was released on January 2, 2008. Click here for more information.   For further information please contact us at info@bda-intl.com